{"id":6,"date":"2025-11-12T17:34:11","date_gmt":"2025-11-12T17:34:11","guid":{"rendered":"https:\/\/genhub.growthrowstory.com\/?p=6"},"modified":"2025-11-12T17:34:11","modified_gmt":"2025-11-12T17:34:11","slug":"instagram-vs-snapchat-cuoc-chien-social-media-2025","status":"publish","type":"post","link":"https:\/\/genhub.growthrowstory.com\/?p=6","title":{"rendered":"Instagram vs Snapchat: Cu\u1ed9c chi\u1ebfn social media 2025"},"content":{"rendered":"

Cu\u1ed9c chi\u1ebfn kh\u00f4ng h\u1ed3i k\u1ebft: Instagram v\u00e0 Snapchat trong k\u1ef7 nguy\u00ean m\u1edbi<\/h2>\n

N\u0103m 2025, cu\u1ed9c \u0111\u1ed1i \u0111\u1ea7u gi\u1eefa hai g\u00e3 kh\u1ed5ng l\u1ed3 m\u1ea1ng x\u00e3 h\u1ed9i Instagram v\u00e0 Snapchat v\u1eabn ch\u01b0a c\u00f3 d\u1ea5u hi\u1ec7u h\u1ea1 nhi\u1ec7t. C\u1ea3 hai n\u1ec1n t\u1ea3ng \u0111\u1ec1u kh\u00f4ng ng\u1eebng \u0111\u1ed5i m\u1edbi \u0111\u1ec3 gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng v\u00e0 thu h\u00fat c\u00e1c nh\u00e0 s\u00e1ng t\u1ea1o n\u1ed9i dung, \u0111\u1eb7c bi\u1ec7t trong b\u1ed1i c\u1ea3nh s\u1ef1 tr\u1ed7i d\u1eady m\u1ea1nh m\u1ebd c\u1ee7a TikTok v\u00e0 xu h\u01b0\u1edbng video ng\u1eafn. \u0110\u1ed1i v\u1edbi c\u00e1c startup v\u00e0 doanh nghi\u1ec7p c\u00f4ng ngh\u1ec7, vi\u1ec7c hi\u1ec3u r\u00f5 chi\u1ebfn l\u01b0\u1ee3c v\u00e0 \u01b0u th\u1ebf c\u1ee7a t\u1eebng n\u1ec1n t\u1ea3ng l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng v\u00e0 ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng.<\/p>\n

Instagram: S\u00e2n ch\u01a1i to\u00e0n c\u1ea7u v\u00e0 n\u1ed9i dung chuy\u00ean nghi\u1ec7p<\/h2>\n

V\u1edbi h\u01a1n 2 t\u1ef7 ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng h\u00e0ng th\u00e1ng (MAU)<\/strong>, Instagram ti\u1ebfp t\u1ee5c kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf l\u00e0 m\u1ed9t “si\u00eau \u1ee9ng d\u1ee5ng” c\u1ee7a Meta. N\u1ec1n t\u1ea3ng n\u00e0y \u0111\u00e3 m\u1edf r\u1ed9ng t\u1eeb m\u1ed9t \u1ee9ng d\u1ee5ng chia s\u1ebb \u1ea3nh \u0111\u01a1n thu\u1ea7n th\u00e0nh m\u1ed9t h\u1ec7 sinh th\u00e1i \u0111a d\u1ea1ng, bao g\u1ed3m Stories, Reels, IGTV v\u00e0 t\u00ednh n\u0103ng mua s\u1eafm tr\u1ef1c ti\u1ebfp (Social Commerce).<\/p>\n

\u01afu \u0111i\u1ec3m n\u1ed5i b\u1eadt c\u1ee7a Instagram:<\/strong><\/p>\n

    \n
  1. Ph\u1ea1m vi ti\u1ebfp c\u1eadn r\u1ed9ng l\u1edbn:<\/strong> S\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng kh\u1ed5ng l\u1ed3 gi\u00fap c\u00e1c th\u01b0\u01a1ng hi\u1ec7u d\u1ec5 d\u00e0ng m\u1edf r\u1ed9ng t\u1ea7m \u1ea3nh h\u01b0\u1edfng v\u00e0 t\u0103ng kh\u1ea3 n\u0103ng kh\u00e1m ph\u00e1 (Discoverability) th\u00f4ng qua c\u00e1c h\u1ed3 s\u01a1 c\u00f4ng khai v\u00e0 thu\u1eadt to\u00e1n \u0111\u1ec1 xu\u1ea5t n\u1ed9i dung.<\/li>\n
  2. N\u1ed9i dung \u0111\u01b0\u1ee3c trau chu\u1ed1t:<\/strong> Instagram l\u00e0 n\u01a1i n\u1ed9i dung \u0111\u01b0\u1ee3c \u0111\u1ea7u t\u01b0 k\u1ef9 l\u01b0\u1ee1ng, t\u1eeb h\u00ecnh \u1ea3nh ch\u1ea5t l\u01b0\u1ee3ng cao \u0111\u1ebfn c\u00e1c video Reels \u0111\u01b0\u1ee3c bi\u00ean t\u1eadp chuy\u00ean nghi\u1ec7p. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t thu h\u00fat c\u00e1c influencer v\u00e0 doanh nghi\u1ec7p mu\u1ed1n x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u b\u00f3ng b\u1ea9y, cao c\u1ea5p.<\/li>\n
  3. H\u1ec7 th\u1ed1ng qu\u1ea3ng c\u00e1o m\u1ea1nh m\u1ebd:<\/strong> N\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o c\u1ee7a Meta (bao g\u1ed3m c\u1ea3 Facebook) cung c\u1ea5p kh\u1ea3 n\u0103ng nh\u1eafm m\u1ee5c ti\u00eau chi ti\u1ebft v\u00e0 \u0111a d\u1ea1ng h\u00f3a h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o, t\u1eeb qu\u1ea3ng c\u00e1o tr\u00ean Feed, Stories \u0111\u1ebfn qu\u1ea3ng c\u00e1o trong Reels.<\/li>\n<\/ol>\n

    [H\u00ecnh \u1ea3nh: Bi\u1ec3u \u0111\u1ed3 so s\u00e1nh t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng ng\u01b0\u1eddi d\u00f9ng c\u1ee7a Instagram v\u00e0 Snapchat t\u1eeb 2020 \u0111\u1ebfn 2025]<\/p>\n

    Snapchat: S\u1ef1 ri\u00eang t\u01b0, t\u00ednh ch\u00e2n th\u1ef1c v\u00e0 tr\u1ea3i nghi\u1ec7m camera<\/h2>\n

    Trong khi Instagram h\u01b0\u1edbng \u0111\u1ebfn s\u1ef1 ho\u00e0n h\u1ea3o, Snapchat l\u1ea1i t\u1eadp trung v\u00e0o t\u00ednh ri\u00eang t\u01b0, t\u1ee9c th\u1eddi v\u00e0 ch\u00e2n th\u1ef1c<\/strong>. V\u1edbi kho\u1ea3ng 800 tri\u1ec7u MAU<\/strong>, Snapchat v\u1eabn l\u00e0 l\u1ef1a ch\u1ecdn h\u00e0ng \u0111\u1ea7u c\u1ee7a th\u1ebf h\u1ec7 tr\u1ebb (Gen Z) t\u1ea1i nhi\u1ec1u th\u1ecb tr\u01b0\u1eddng, nh\u1eefng ng\u01b0\u1eddi t\u00ecm ki\u1ebfm m\u1ed9t kh\u00f4ng gian giao ti\u1ebfp \u00edt \u00e1p l\u1ef1c h\u01a1n.<\/p>\n

    \u01afu \u0111i\u1ec3m n\u1ed5i b\u1eadt c\u1ee7a Snapchat:<\/strong><\/p>\n

      \n
    1. Tr\u1ea3i nghi\u1ec7m camera \u0111\u1ed9c \u0111\u00e1o:<\/strong> Snapchat l\u00e0 n\u1ec1n t\u1ea3ng ti\u00ean phong v\u1edbi c\u00e1c b\u1ed9 l\u1ecdc (Lenses) v\u00e0 hi\u1ec7u \u1ee9ng th\u1ef1c t\u1ebf t\u0103ng c\u01b0\u1eddng (AR) s\u00e1ng t\u1ea1o, \u0111\u1ed9c \u0111\u00e1o v\u00e0 th\u01b0\u1eddng xuy\u00ean \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt. \u0110\u00e2y l\u00e0 l\u1ee3i th\u1ebf l\u1edbn trong vi\u1ec7c t\u1ea1o ra n\u1ed9i dung t\u01b0\u01a1ng t\u00e1c, vui nh\u1ed9n v\u00e0 mang t\u00ednh c\u00e1 nh\u00e2n cao.<\/li>\n
    2. T\u00ednh n\u0103ng tin nh\u1eafn bi\u1ebfn m\u1ea5t (Ephemeral Content):<\/strong> N\u1ed9i dung (Snaps v\u00e0 Stories) t\u1ef1 \u0111\u1ed9ng bi\u1ebfn m\u1ea5t sau 24 gi\u1edd, t\u1ea1o c\u1ea3m gi\u00e1c c\u1ea5p b\u00e1ch v\u00e0 khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi d\u00f9ng chia s\u1ebb nh\u1eefng kho\u1ea3nh kh\u1eafc “th\u00f4” v\u00e0 kh\u00f4ng c\u1ea7n ch\u1ec9nh s\u1eeda.<\/li>\n
    3. B\u1ea3o m\u1eadt v\u00e0 ri\u00eang t\u01b0:<\/strong> T\u00ednh n\u0103ng th\u00f4ng b\u00e1o khi c\u00f3 ng\u01b0\u1eddi ch\u1ee5p m\u00e0n h\u00ecnh (screenshot) Stories l\u00e0 m\u1ed9t \u0111i\u1ec3m kh\u00e1c bi\u1ec7t l\u1edbn, c\u1ee7ng c\u1ed1 cam k\u1ebft v\u1ec1 s\u1ef1 ri\u00eang t\u01b0 cho ng\u01b0\u1eddi d\u00f9ng.<\/li>\n<\/ol>\n

      B\u1ea3ng so s\u00e1nh: Instagram vs Snapchat (2025)<\/h2>\n\n\n\n\n\n\n\n\n\n\n
      Ti\u00eau ch\u00ed<\/th>\nInstagram<\/th>\nSnapchat<\/th>\n<\/tr>\n<\/thead>\n
      L\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng (MAU)<\/strong><\/td>\n> 2 t\u1ef7<\/td>\n~ 800 tri\u1ec7u<\/td>\n<\/tr>\n
      Phong c\u00e1ch n\u1ed9i dung<\/strong><\/td>\nTrau chu\u1ed1t, chuy\u00ean nghi\u1ec7p, c\u00f4ng khai<\/td>\nTh\u00f4, ch\u00e2n th\u1ef1c, ri\u00eang t\u01b0<\/td>\n<\/tr>\n
      T\u00ednh n\u0103ng n\u1ed5i b\u1eadt<\/strong><\/td>\nReels, Social Commerce, IGTV<\/td>\nLenses (AR Filters), Snaps bi\u1ebfn m\u1ea5t<\/td>\n<\/tr>\n
      Nh\u00e2n kh\u1ea9u h\u1ecdc ch\u00ednh<\/strong><\/td>\n\u0110a d\u1ea1ng, t\u1eadp trung v\u00e0o Millennials v\u00e0 Gen Z<\/td>\nT\u1eadp trung m\u1ea1nh v\u00e0o Gen Z<\/td>\n<\/tr>\n
      M\u1ee5c ti\u00eau ch\u00ednh<\/strong><\/td>\nX\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, ti\u1ebfp c\u1eadn r\u1ed9ng, b\u00e1n h\u00e0ng<\/td>\nGiao ti\u1ebfp c\u00e1 nh\u00e2n, gi\u1ea3i tr\u00ed t\u1ee9c th\u1eddi<\/td>\n<\/tr>\n
      Chi\u1ebfn l\u01b0\u1ee3c 2025<\/strong><\/td>\nT\u1ed1i \u01b0u h\u00f3a Reels, \u0111\u1ea9y m\u1ea1nh Social Commerce v\u00e0 AI<\/td>\nPh\u00e1t tri\u1ec3n Snapchat+, m\u1edf r\u1ed9ng AR v\u00e0 Game<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

      [H\u00ecnh \u1ea3nh: Giao di\u1ec7n so s\u00e1nh t\u00ednh n\u0103ng AR Lenses c\u1ee7a Snapchat v\u00e0 Filters c\u1ee7a Instagram]<\/p>\n

      K\u1ebft lu\u1eadn cho c\u00e1c nh\u00e0 kh\u1edfi nghi\u1ec7p c\u00f4ng ngh\u1ec7<\/h2>\n

      Cu\u1ed9c chi\u1ebfn gi\u1eefa Instagram v\u00e0 Snapchat kh\u00f4ng ph\u1ea3i l\u00e0 cu\u1ed9c chi\u1ebfn “ai th\u1eafng ai thua”, m\u00e0 l\u00e0 cu\u1ed9c chi\u1ebfn v\u1ec1 \u0111\u1ecbnh v\u1ecb th\u1ecb tr\u01b0\u1eddng v\u00e0 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng<\/strong>.<\/p>\n

        \n
      • N\u1ebfu startup c\u1ee7a b\u1ea1n h\u01b0\u1edbng \u0111\u1ebfn:<\/strong> Th\u1ecb tr\u01b0\u1eddng r\u1ed9ng l\u1edbn, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u chuy\u00ean nghi\u1ec7p, v\u00e0 b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp (Social Commerce)<\/strong>, Instagram<\/strong> l\u00e0 l\u1ef1a ch\u1ecdn t\u1ed1i \u01b0u.<\/li>\n
      • N\u1ebfu startup c\u1ee7a b\u1ea1n h\u01b0\u1edbng \u0111\u1ebfn:<\/strong> Th\u1ebf h\u1ec7 Gen Z, n\u1ed9i dung s\u00e1ng t\u1ea1o, t\u01b0\u01a1ng t\u00e1c cao th\u00f4ng qua AR\/Camera, v\u00e0 mu\u1ed1n t\u1ea1o ra c\u00e1c chi\u1ebfn d\u1ecbch viral mang t\u00ednh c\u00e1 nh\u00e2n<\/strong>, Snapchat<\/strong> l\u00e0 m\u1ed9t k\u00eanh kh\u00f4ng th\u1ec3 b\u1ecf qua.<\/li>\n<\/ul>\n

        N\u0103m 2025, c\u1ea3 hai n\u1ec1n t\u1ea3ng \u0111\u1ec1u \u0111ang t\u1eadn d\u1ee5ng Tr\u00ed tu\u1ec7 Nh\u00e2n t\u1ea1o (AI)<\/strong> \u0111\u1ec3 c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m v\u00e0 t\u1ed1i \u01b0u h\u00f3a qu\u1ea3ng c\u00e1o. C\u00e1c nh\u00e0 kh\u1edfi nghi\u1ec7p c\u1ea7n linh ho\u1ea1t k\u1ebft h\u1ee3p c\u1ea3 hai, s\u1eed d\u1ee5ng Instagram \u0111\u1ec3 t\u1ea1o d\u1ef1ng h\u00ecnh \u1ea3nh v\u00e0 Snapchat \u0111\u1ec3 t\u1ea1o ra s\u1ef1 k\u1ebft n\u1ed1i ch\u00e2n th\u1eadt, t\u1ee9c th\u1eddi v\u1edbi nh\u00f3m kh\u00e1ch h\u00e0ng tr\u1ebb tu\u1ed5i. Th\u00e0nh c\u00f4ng s\u1ebd \u0111\u1ebfn v\u1edbi nh\u1eefng ai bi\u1ebft c\u00e1ch khai th\u00e1c \u0111\u00fang b\u1ea3n ch\u1ea5t c\u1ee7a t\u1eebng n\u1ec1n t\u1ea3ng.<\/p>","protected":false},"excerpt":{"rendered":"

        Cu\u1ed9c chi\u1ebfn kh\u00f4ng h\u1ed3i k\u1ebft: Instagram v\u00e0 Snapchat trong k\u1ef7 nguy\u00ean m\u1edbi N\u0103m 2025, cu\u1ed9c \u0111\u1ed1i \u0111\u1ea7u gi\u1eefa hai g\u00e3 kh\u1ed5ng l\u1ed3 m\u1ea1ng x\u00e3 h\u1ed9i Instagram v\u00e0 Snapchat v\u1eabn ch\u01b0a c\u00f3 d\u1ea5u hi\u1ec7u h\u1ea1 nhi\u1ec7t. C\u1ea3 hai n\u1ec1n t\u1ea3ng \u0111\u1ec1u kh\u00f4ng ng\u1eebng \u0111\u1ed5i m\u1edbi \u0111\u1ec3 gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng v\u00e0 thu h\u00fat c\u00e1c nh\u00e0 s\u00e1ng […]<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-container-style":"default","site-container-layout":"default","site-sidebar-layout":"default","disable-article-header":"default","disable-site-header":"default","disable-site-footer":"default","disable-content-area-spacing":"default","footnotes":""},"categories":[1],"tags":[],"class_list":["post-6","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/genhub.growthrowstory.com\/index.php?rest_route=\/wp\/v2\/posts\/6","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/genhub.growthrowstory.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/genhub.growthrowstory.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/genhub.growthrowstory.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/genhub.growthrowstory.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6"}],"version-history":[{"count":0,"href":"https:\/\/genhub.growthrowstory.com\/index.php?rest_route=\/wp\/v2\/posts\/6\/revisions"}],"wp:attachment":[{"href":"https:\/\/genhub.growthrowstory.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/genhub.growthrowstory.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/genhub.growthrowstory.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}